Design and Construction Week

We can't believe that Design and Construction Week is only a week away!
This is when the International Builders Show, National Kitchen and Bath Industry Show, Surfaces the flooring show and the window treatment show all happen at the same time. We'll be walking over 1.2 million sq ft of exhibit space and searching over 2,500 exhibitors to find the best trends and products to share here.
Follow us on Instagram, Facebook ,Periscope at @Lifestylist and Twitter to see what's happening at the show!

Adding Color To The Exterior of Your Home




Plygem is one of those companies that you may never heard of, but there's a good chance that something in your home is made or distributed by them.

At the recent International Builders Show they launched a lot of new color choices, and if you have been wanted to add some curb appeal to your home, these products would be a great way to do it.

Take a look at some of the products they shared and you'll see why I am so excited - 2015 is going to be a colorful year!

Happy Thanksgiving!

All of us at The Lifestylist Brands would like to wish you all a very Happy Thanksgiving. May it be filled with family, friends, love and great food!

Orphans Send Message of Hope to Tornado Survivors




My sister and her family live in Edmond, Oklahoma and are one of the lucky families that have a storm shelter. Tornadoes touched down near them last weekend but what happened to them was nothing like what happened to the residents of Moore, Oklahoma.

Last Summer they had an unbelievable experience - they packed up trunks and suitcases full of shoes, clothes, blankets, and other needed items and headed to Maisha International Orphanage - an amazing labor of love in Kisumu, Kenya. The stories and images they brought back are life changing, and it's a great reminder of how a small donation or offering can be life changing to these kids.

The beautiful souls at Maisha wanted to do something for their friends in Oklahoma City and Moore, and made this video as a way of showing their love and support. What a great reminder this Memorial Day weekend how precious life is and we all need to live ours to the fullest.

Helping To Do The Most Good


Salvation Army Hurricane 6Salvation Army Hurricane 7Salvation Army Hurricane 1

It's heartbreaking to watch the news today and see the devastation in Moore, Oklahoma. My sister and her family live in Edmond, OK and I have clients that have land lease communities very close to where the tornado touched down. Sam - my nephew and favorite Jr Lifestylist spent the afternoon in their storm shelter a few days ago having a picnic with his pets -I'm so glad that he made sure they were safe as well as his family.
People always think that "trailer parks" or "mobile home parks" are the worst places to be during a disaster like this, but that just isn't true. I was glad to hear that the Yes! Communities in this area only sustained hail and wind damage and no one was hurt. Their on-site managers made sure that everyone got to where they needed to be and are now busy helping them get emergency supplies and repairs. That's one of the advantages of living in a well run land lease community - there's always someone there to help.
If you would like to help the people of Moore that were affected by the storm, I encourage you to donate to the Salvation Army. They truly do the most good with every dollar that is donated.

Happy Holidays

Happy Holidays from The Lifestylist® Brands. Here's hoping that your holidays is shiny and bright!

Mardi Gras Greetings

Daisy loves the Lifestylist® philosophy of Life Celebrating Style.  She is also open to any excuse to wear her favorite hats and attract attention.  Mardi Gras Greetings from Daisy the diva dog and the Lifestylist® family!

Social Media Lifestylist® Guidelines for 2012

Happy New Year from the Lifestylist® family! I'm really excited about 2012, and the opportunities that come with it.
A lot of being a Lifestylist® is about being a trend tracker and doing research. Today I read something that was written by someone else titled "Social Media Lifestylist Guidelines for 2012" - boy does that sound dull! The first thing that comes to mind is a big dusty manual full of rules and regulations, and that is exactly what social media (and being a Lifestylist®) is not about.
The tag line I have always used for my Lifestylist® brand is "It's All About You". I didn't want the brand to be about me telling people what to do - I wanted to listen to people's wants, needs, and dreams, and help them achieve those even when they didn't know that's what they were really searching for. I don't want to dictate, I want to educate. I've learned that listening is so much more important than anything I will ever have to say, because sometimes if you let people express their thoughts they will find their answers.
Social media is such an exciting new frontier because it gives everyone the chance to tell their story to the universe. It's become a great equalizer because almost anyone  on any budget can get access to a computer and a free site and share their thoughts.
There's a down side to this though as well -there's not as much editing as we've seen in the past. We have to learn that even though someone may have written it, there is the possibility it might not be true. Before we share or depend on information we find we have to be sure and check the facts. As the guardian of the Lifestylist® trademark for almost 10 years now I've seen how many people want to tie into my brand but aren't willing to go through the legal process to acquire a brand of their own.
So what are the real Lifestylist's guidelines for 2012? Never call them guidelines, live your life to the fullest, listen to those around you and you can never laugh too much or have too much great food and wine!
Here's to a boisterous 2012!

What I Learned From Santa


The holidays this year were truly magical - I was able to introduce my new grandson to the magic of Christmas. As part of that we took him to the mall to get his picture taken with Santa, and not only did we get a photo, but I also was reminded of some major mistakes we sometimes make when marketing and merchandising our homes. If you would like a copy of the entire article, feel free to email me at: answers@lifestylist.com
Here are 5 things I learned this year from visiting with Santa:
1. Presentation isn’t Everything. This Santa display was one of the most amazing I have ever seen, but most of it had nothing to do with why we were all there - to see Santa. You need to have a total package, and the lifestyle that is shown in your models, community and marketing needs to be what they will really experience in your homes. You can spend a fortune creating your presentation, but if it isn’t targeted to your buyer you are just throwing your marketing budget away.
2. Never Say No. No one likes to be told what they can’t have, and there are ways to avoid having to say no to your customers. I understood that Santa was a business, and I would have been happy to pay a fee so I could shoot my own photos that would have been fair to all involved. Customers appreciate it when you try to come up with a fair compromise, and they then feel like you are working with them, not against them.
3. Let Me Entertain You. Interactive presentations, or having different ways to have your customers really experience your homes is a great way to create memory points. One of my favorites was doing up a line drawing of the builder’s home that the customer’s kids could color and take with them. Having your home and information on a potential customer’s fridge? Priceless. What you don’t want to do is overwhelm the customer with loud music, a pushy salesperson, or too many choices. They come to your sales center because they want to buy a home and they want you to educate them on why their new home should be one of yours.
4. Less Can Be More. Putting everything including the kitchen sink into your model homes can talk a customer out of buying a home from you. Over merchandised homes, or homes that have dated, damaged furniture and accessories in them turn a customer off. You are better off doing a well merchandised home that plays up your homes features and only merchandising a few key areas than just filling a model home with “stuff” from the warehouse.
5. Building the Dream. Just like visiting Santa for the first time, buying a home should be an exciting time for your buyers. If you and your sales team aren’t excited about selling them a new home, how do you expect the buyer to get excited? Make the buying experience a positive one, and not only will your customers buy from you, they will refer their friends to you as well.

Happy Holidays From The Lifestylist®

Timeless Design: Patriot Homes 2002



As a Lifestylist® I always say that design should be more about lifestyles than trends. Trendy design details and decors tend to cycle out quickly and leave the owner with a home that looks and feels dated.
In 2002 I was hired to be the Lifestylist® for Patriot Homes - an amazing factory built housing company based in Elkhart, Indiana. I had worked on factory built homes in the past, but never at this scale.  This is one of the first homes that I LifeStyled for them -it was at The Louisville show for their EnergyMate division. Jumping ahead 10 years, I'd be happy to show or live in this home again - it was well designed, the floorplan was open and perfect for entertaining, and the island was larger than anything else being shown at that time.
Be sure to notice the pendant lighting. I know we were one of the first to show them and we were ahead of our.  All of our lighting was part of a partnership I initiated with Home Depot.
When you look at this home, it doesn't look like a factory built home, or a modular home - it just looks and feels like a well designed home no matter how it got to the site. Who knew even 10 years ago we were designing the future of housing construction? Factory built homes are definitely here to stay.